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Code of conduct for DSA is formulated by?
1. Which of the following benefits of marketing are useful to the nation?
a) Increase in the nation production
b) Government Income
c) Utility of national resources
d) All of the above
e) None of the above
2. ATM Centre of the bank is a means of ___
a) Direct marketing
b) Indirect marketing
c) Negative marketing
d) All of the above
e) None of the above
3. Which of the following bank is based on new marketing concept?
a) Union Bank
b) State Bank of India
c) UCO Bank d) PNB
e) All of the above
4. Which is the most suitable strategy for "Target Marketing"?
a) CRM b) ATM c) DATA
d) Union e) Strike
5. As per Partnership Act a non-banking company can have a maximum of 20 partners. How many partners may be there in a banking company?
a) 10
b) Number of partner may be decided by customer
c) 15 d) 20 e) 5
6. Abraham Moslow's theory deals with:
a) Creativity b) Team spirit
c) Hierarchical Theory of needs - Motivation
d) Effective communication skills
e) All of the above
7. What are the different stages of the Product Life Cycle?
a) Creation and Development
b) Product development, Introduction, Growth
c) Corruption, Growth, Maturity
d) Innovation, Growth, Decline
e) Introduction, Growth, Maturity, Decline
8. ____ is the course of a Product's sales and Profits over its life time.
a) Research and development
b) Brand and Brand planning
c) Product life cycle
d) Cost e) Price
9. Cash and carry wholesalers are _____ wholesalers
a) full line b) specialty line
c) general merchandise
d) full service e) limited services
10. Which of the following is not a promotional drive component?
a) Kiosk Banking
b) Tele marketing
c) SMS
d) Print media Advertisement
e) Telephone calls
11. Which of the following involves the Traditional marketing?
a) Telemarketing
b) Digital Marketing
c) Indirect Marketing
d) Direct Marketing
e) All of the above
12. Free Sample as a sales promotion device is the actual offering of a free trial of a Product to ____
a) Consumer
b) Product produce of the
organization
c) Staff d) Manager
e) All of the above
13. Which of the following is not a part of 4 Ps of Marketing Mix?
a) Product b) Price
c) Promotion d) Person
e) Place
14. One of the following is not a target group for saving account _____
a) Salaried Persons
b) Doctors
c) Public servants
d) Insurance agents
e) Loss Making Companies
15. The performance of a sales person is directly linked to ___
a) the amount of incentives paid
b) profit level of the company
c) ability of the sales person
d) All of the above
e) None of the above
16. ____ helps people to select and buy required product/service as per their choice.
a) Product Mix and Cost Pricing
b) Advertising c) Brand
d) Price e) Quality
17. Which of the following options will meet the example of Product Line?
a) SB, CD, Vehicle Loan, Mortgage Loan
b) SB, CD, LC, LG
c) Global variables
d) SB, CD, FD, RD
e) Segment and portfolio wise data
18. A ____ is the way consumers perceive an actual or potential product?
a) product idea b) product image
c) product concept
d) product feature
e) None of these
19. Business facilitator and Business Correspondents are:
a) Employees of the Bank
b) Appointed by RBI
c) Outsourced persons to assist the bankers
d) Appointed by individual banks to speed up financial inclusion objectives
e) c & d
20. Code of conduct for DSA (Direct Selling Agents) is formulated by:
a) Indian Banks' Association
b) Reserve Bank of India
c) Government of India
d)Concerned State Governme- nts
e) None of the above
21. Alternate Delivery channels for Banks include:
a) ATMs b) POs
c) Mobile Banking
d) Internet Banking
e) All of the above
22. Consumer behavior, Perception is a process through which
a) a consumer make ultimate purchasing
b) a consumer is satisfied
c) a consumer's mind receives, organizes and interprets physical stimuli
d) Both (a) and (c)
e) None of the above
23. The Target Group for Current Deposit Account is ___
a) Newborn babies
b) Students
c) Parents
d) Businessmen
e) All of the above
24. Mutual funds investment can be effectively canvassed because of the advantage of ____
a) Low Risk b) High Risk
c) Totally risk free
d) All of the above
e) None of the above
25. Recently ____ has raised its stake beyond 10% in a few blue chip companies even after the insurance regulator IRDA decided to impose a cap of 10% on the institution's investment in a single company.
a) Life Insurance Corporation
b) General Insurance Corpora- tion
c) Tata-AIG Insurance
d) All of the above
e) None of the above
26. Which of the following is not a tool for Marketing Planning Appraisal?
a) External appraisal
b) Internal appraisal
c) PCOT analysis
d) Gap analysis
e) SWOT analysis
27. Which of the following refers to the unauthorized sale of new, branded products diverted from authorized distribution channels or imported into a country for sale without the consent or knowledge of the manufacturer?
a) Stealth marketing
b) Niche distribution
c) Grey marketing
d) Authorized distribution
e) None of these
28. In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities are called:
a) Strategic windows
b) Strategic leverage
c) Conversion strategies
d) Vulnerability
e) None of the above
29. In modern day marketing, the benefits of selling extend to ___
a) Only products and services
b) Only after sales services
c) Lifelong relationship with the buyer
d) All of the above
e) None of the above
30. 'Out sourcing' means services rendered by ____
a) Outside agencies
b) Other departments of the company
c) Employees, other than the sales persons
d) Marketing department
e) All of the above
31. Find the incorrect option regarding Sales promotion:
a) Building Product Awareness
b) Creating Interest
c) Providing Information
d) Designing new products
e) None of these
32. Which among the following works as an access barriers?
a) Trade laws
b) Tariff
c) Communication
d) Price
e) None of the above
KEY
1) d; 2) a; 3) e; 4) a; 5) a;
6) c; 7) e; 8) c; 9) e; 10) a;
11) d; 12) a; 13) d; 14) e; 15) c;
16) b; 17) d; 18) b; 19) e; 20) a;
21) e; 22) d; 23) d; 24) a; 25) a;
26) c; 27) c; 28) c; 29) b; 30) a;
31) d; 32) a.
