వినియోగదారులు అనుభూతి...

వినియోగదారులు అనుభూతి...

1.    A MARKETING philosophy summarized by the phrase 'a stronger focus on social and ethical concerns in MARKETING' is characteristic of the _____ period.
    a) production       b) sales
    c) marketing    
    d) societal marketing
    e) sales marketing
2.    The company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way of serving customer needs is a major tenet of:
    a) Innovative marketing
    b) Consumer-oriented marketing
    c) Value marketing
    d) Value -of-mission marketing
    e) None of these
3.    According to the ''Marketing and Sales Standards Setting Body'' (MSSSB),  which of the following is not a Marketing function?
    a) Promote marketing intelligence
    b) Develop sales tactics
    c) Develop the customer proposition
    d) Work with other business functions and third parties
    e) None of these
4.    Newsletters, catalogues and invitations to organisation-sponsored events are most closely associated with the Marketing mix activity of:
    a) Pricing    b) Distribution
    c) Product development
    d) Promotion    e) Selling
5.    When customer expectations regarding product quality, service quality and value-based price are met or exceeded, _____ is created.
    a) customer satisfaction
    b) planning excellence
    c) a quality rift
    d) a value line
    e) none of these
6.    Which of the following is not part of the external marketing environment?
    a) Political    b) Legal
    c) Product    d) Socio-cultural
    e) None of these
7.    The phenomenon that customers are happy to work with companies and an organisation to solve problems is referred as:
    a) Crowd-sourcing
    b) Communication-sourcing
    c) Customer co-creation
    d) Mass-sourcing
    e) None of these
8.    New technology results in new goods and services and it can also:
    a) Lower the quality of existing products
    b) Lower the available level of customer service
    c) Reduce prices through new production and distribution methods
    d) Bring back products that were considered obsolete
    e) None of these
9.    Marketing managers cannot control ____ but they can at times influence it.
    a) where advertising is placed
    b) how products or services are delivered
    c) the external environment
    d) how products are priced
    e) None of these
10.    The differentiation of a firm's products or services to promote environmental responsibility is referred to as:
    a) Social branding
    b) Eco-branding
    c) Me-too branding
    d) Brand personality
    e) None of these
11.    The level of commitment that consumers feel towards a given brand is called?
    a) Brand equity        b) Brand name
    c) Brand loyalty     d) Brand utility
    e) None of these
12.    With respect to consumer behavior, one's friends and relatives could be considered as a/ an:
    a) Impersonal influence
    b) Reference group influence
    c) Perceptual influence
    d) Institutional influences
    e) None of these
13.    Which of the following is not part of the consumer proposition acquisition process?
    a) Motive development
    b) Information gathering
    c) Proposition evaluation
    d) Perception    e) None of these
14.    The purchasing department reorders on a routine basis, very often working from an approved list of suppliers. This is referred to as:
    a) Straight rebuy   b) New task
    c) Modified rebuy
    d) Routine buying
    e) All the above
15.    The purchasing strategy is based on collaboration in research and development. This is called:
    a) Bargainer    b) Clock wiser
    c) Adapter     d) Updater
    e) All the above
16.    A Marketing research firm contracts with clients to conduct a complete marketing research project from data collection, analysis and reporting. It is a____firm.
    a) consultant    b) field agency
    c) full-service agency
    d) tabulation agency
    e) none of these
17.    Second-hand data, collected for someone else's purposes, is known as:
    a) Primary research
    b) Descriptive research
    c) Causal research
    d) Secondary research
    e) None of these
18.    Which technique is used to collect data that has been previously collected for a purpose other than the current research situation?
    a) Secondary research
    b) Primary research
    c) Desk research
    d) Secondary research and desk research
    e) None of these
19.    ____ systems are used to mine customer data, particularly when undertaking research into characterizing customer groups and their product/ service usage.
    a) Customer relationship management (CRM)
    b) Marketing information system (MkIS)
    c) Computer-assisted web interviewing (CAWI)
    d) Share of Wallet (SOW)
    e) All the above
20.    What is the term used to describe the degree to which the data elicited in a study is replicated in a repeat study?
    a) Replication    b) Pre-code
    c) Reliability    d) Convenience
    e) None of these
21.    The ____ process commences at corporate level. Here the organisation sets out its overall mission, purpose and values.
    a) researching
    b) strategic planning
    c) controlling    d) managing
    e) all the above
22.    A statement about what an organisation wants to become, which sets out an organisation's future, is referred to as:
    a) Mission    b) Values
    c) Organisational goals
    d) Vision    e) All the above
23.    A statement that sets out what the organisation wishes to achieve in the long term is referred to as:
    a) Mission  b) Vision  c) Values
    d) Strategic context
    e) None of these
24.    Organisational values are important because they:
    a) Help shape mission statements
    b) Help increase sales
    c) Help guide behavior and the recruitment and selection decisions
    d) Help define market research
    e) None of these
25.    Which of the following are the three broad groups of consumer segmentation criteria?
    a) Behavioral, psychological and profile criteria
    b) Behavioral-, gender- and industry- type variables
    c) Organisational size, demographic and behavioral variables
    d) Psychographic, sociological and price variables
    e) All the above
26.    A commonly used basis for segmenting consumer MARKETS is:
    a) Organisational size
    b) Demographics c) Product type
    d) Price       e) Product
27.    ACORN, a segmentation analysis technique, stands for:
    a) A Corresponding Official Residential Notation
    b) A Classification of Reported Nationals
    c) A Classification of Residential Neighborhoods
    d) A Countrywide Official Resources Navigation
    e) None of these
28.    The family life cycle:
    a) Is a way to apply psychographic segmentation
    b) Refers to the process of family formation and dissolution
    c) Provides insights into the relationships among age, occupation, income and housing
    d) Is composed of the 11 stages of personal growth from infancy to retirement
    e) None of these
29.    Good marketing strategy envisages good and proper ____
    a) Product distribution
    b) Networking of branches
    c) High pricing
    d) Placement of counter staff
    e) Relationship management
30.    Aggressive Marketing is necessitated due to?
    a) Globalization
    b) Increased production
    c) Increased job opportunities  
    d) Increased staff  
    e) Increased production  
31.    The best promotional tool in any marketing is ___
    a) Pamphlets     b) News letters
    c) Word of mouth publicity
    d) Regional advertisement
    e) Viral marketing
32.    Marketing of services is adopted in ___
    a) Grocery stores
    b) Garment trade
    c) Medicine shops
    d) Fruit stalls         e) Hotels
33.    Which of the following is not a 'Post testing' technique of advertisement?
    a) Sales test     b) Focus group
    c) Enquiry test    d) Attitude test
    e) None of these
34.    Which of the following information forms available to the marketing manager, can usually be accessed more quickly and cheaply than other information sources?
    a) Marketing intelligence
    b) Marketing research
    c) Customer profiles
    d) Internal databases
    e) None of these
35.    Market Segmentation means dividing?
    a) The marketing teams into small groups
    b) The employees as per their grads
    c) The products, as per their usage
    d) The products, as per their life cycle
    e) The market, as per the tastes and needs of different groups
36.    Modern method of marketing requires ___
    a) Publicity on the net
    b) Advertisement on the net
    c) Soliciting business through e - mails
    d) Telemarketing   e) All the above

KEY:
1) d;    2) a;    3) b;    4) d;     5) a;
6) c;    7) a;    8) c;    9) c;    10) b;
11) c;     12) b;    13) d;     14) a;    15) d;
16) c;    17) d;    18) a;    19) a;    20) c;
21) b;    22) d ;    23) a;     24) c;    25) a;
26) b;    27) c;    28) b;    29) e;    30) b;
31) c;    32) e;    33) c;    34) d;    35) e;
36) e.