TV
Marketing Awareness
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One thing that is usually true…
1. The term marketing refers to: a) New product concepts and improvements b) Advertising and promotion activities c) A philosophy that stresses more on customer value and satisfaction d) Planning sales campaigns e) None of these 2. In the history of marketing, when did the production period end? a) In the late 1800s b) In the early 1900s c) In the 1920s d) After the end of the Second World War e) None of these 3. A marketing philosophy summarized by the phrase 'a stronger focus on social and ethical concerns in marketing' is characteristic of the ____ period. a) production b) sales c) marketing d) societal marketing e) None of these 4. Which skills and capabilities will marketers need to increasingly have? a) Market research b) Digital and social media marketing c) Strategic marketing d) Sales e) None of these 5. Which of the following is not part of the external marketing environment? a) Political b) Legal c) Product d) Socio-cultural e) None of these 6. Tobacco advertising is now virtually banned in all marketing communication forms in many countries around the world. This can be explained as an influence of: a) Technological environment b) Legal environment c) Economic environment d) Ecological environment e) None of these 7. A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in it's: a) Socio-cultural environment b) Political environment c) Economic environment d) Competitive environment e) None of these 8. The process of collecting information about the external marketing environment is: a) Environmental management b) Environmental scanning c) Marketing management d) Marketing research e) None of these 9. Which is NOT classified in buy classes? a) New task b) Information gathering c) Modified re-buy d) Straight re-buy e) None 10. With respect to consumer behaviour, one's friends and relatives could be considered a/an: a) Impersonal influence b) Reference group influence c) Perceptual influence d) Institutional influence e) None of these 11. Which of the following is not part of the consumer proposition acquisition process? a) Motive development b) Information gathering c) Proposition evaluation d) Perception e) None of these 12. The purchasing department reorders on a routine basis, very often working from an approved list of suppliers. This is referred to as: a) Straight re-buy b) New task c) Modified re-buy d) Routine buying e) None 13. Which sampling techniques are often selected in qualitative research? a) Non-probability sampling b) Probability sampling c) Stratified sampling d) Random sampling e) None of these 14. What is the term used to describe the degree to which the data elicited in a study is replicated in a repeat study? a) Replication b) Pre-code c) Reliability d) Convenience e) None of these 15. One thing that is usually true of focus groups is that: a) Most groups involve a small number of participants b) They usually average 5 to 10 minutes in length c) The moderator's job is to keep the group busy for the entire time and not let anyone leave d) The questions used are highly structured and response-driven e) None of these 16. Which type of research methods are designed to elicit responses to predetermined, standardized questions from a large number of respondents? a) Quantitative b) Qualitative c) Non-probability d) Probability e) None of these 17. The ____ process commences at corporate level. Here the organization sets out its overall mission, purpose and values. a) researching b) strategic planning c) controlling d) managing e) None of these 18. A statement about what an organization wants to become, which sets out an organization's future, is referred to as: a) Mission b) Values c) Organizational goals d) Vision e) None of these 19. A statement that sets out what the organization wishes to achieve in the long term is referred to as: a) Mission b) Vision c) Values d) Strategic context e) None of these 20. Organizational values are important because they ___. a) help shape mission statements b) help increase sales c) help guide behaviour and the recruitment and selection decisions d) help define market research e) None of these 21. A commonly used basis for segmenting consumer markets: a) Organizational size b) Demographics c) Product type d) Price e) None of these 22. Which of the following is not an example of a behavioural variable? a) Product usage b) Media usage c) Purchase occasion d) Personality e) None of these 23. ACORN, a segmentation analysis technique, stands for which of the following? a) A Corresponding Official Residential Notation b) A Classification of Reported Nationals c) A Classification of Residential Neighbourhood d) A Countrywide Official Resources Navigation e) None of these 24. The family life cycle: a) is a way to apply psychographic segmentation b) refers to the process of family formation and dissolution c) provides insights into the relationships among age, occupation, income and housing d) is composed of the 11 stages of personal growth from infancy to retirement e) None of these 25. Offerings move through a sequential, pre-determined pattern of development similar to the biological path that life forms follow. This is the concept of: a) Process of diffusion b) New product development c) Product life cycle d) Brand management e) None of these 26. Which of the following is NOT a service innovation strategy? a) Branded service innovation b) Established service innovation c) Incremental service innovation d) Radical service innovation e) None of these 27. ____ is concerned with value creation generated through novel or unusual service concepts. a) Established service innovation b) Radical service innovation c) Generic service innovation d) Incremental service innovation e) None of these 28. At the highest end of innovation maturity, firms seek to integrate the services dimension as part of their total offer. This is known as: a) Servitization b) Reutilization c) Diffusion d) Productization e) None of these 29. In marketing terms, ____ refers to what we get for what we pay. a) Revenue b) Cost c) Value d) Product e) None of these 30. ____ act as cues by indicating to a potential customer that there is a bargain to be had. a) Odd-number pricing b) Sale signs c) Relative price d) Price surplus e) None of these 31. ___vary according to the number of units of goods made or services sold. a) Product assets b) Price elasticity c) Fixed costs d) Variable costs e) None of these 32. Costs which do not vary according to the number of units of product made or service sold: a) Fixed costs b) Moving assets c) Working capital d) Fixed capital e) None of these 33. This is a hierarchy of effects or sequential model used to explain how advertising works: a) ADD b) AIDA c) PESTLE d) SWOT e) None of these 34. AIDA stands for Awareness, ___, Desire and _____. a) Interest; Action b) Intensity; Appeal c) Involvement; Action d) Involvement; Appeal e) None of these 35. Marketing communications is used to achieve one of two principal goals. The first concerns the development of brand values. What is the other goal? a) Increasing sales b) Informing about products c) Changing the behavior of target audiences d) Channeling communication tools e) None of these 36. Sharing of meaning created through the transmission of information: a) Communication b) Noise c) Transfer d) Understanding e) None of these 37. Users are able to create content and become more involved with a brand through: a) Door to door b) Online communities c) Direct mail d) Telemarketing e) None of these 38. A commercial activity, whereby one party permits another an opportunity to exploit an association with a target audience in return for funds, services or resources is referred to as: a) Advertising b) Exchange c) Sponsorship d) Public relations e) None 39. These sell directly to end consumers and may purchase directly from manufacturers and/or deal with wholesalers: a) Distributors b) Franchising c) Merchant d) Retailers e) None of these 40. These store goods for moderate to long periods: a) Storage warehouses b) Distribution centres c) Haulage transport d) Electronic data interchange e) None of these Key : 1) c; 2) c; 3) d; 4) b; 5) c; 6) b; 7) c; 8) b; 9) b; 10) b; 11) d; 12) a; 13) a; 14) c; 15) a; 16) a; 17) b; 18) d; 19) a; 20) c; 21) b; 22) d; 23) c; 24) b; 25) c; 26) a; 27) b; 28) a; 29) c; 30) b; 31) d; 32) a; 33) b; 34) a; 35) c; 36) a; 37) b; 38) c; 39) d; 40) a. -
అంతర్గత మార్కెటింగ్ అర్థం?
SBI Pos Special Marketing Awareness 1. Service marketing is the same as? a) Internet marketing b) Telemarketing c) Internal banking d) Relationship marketing e) Transaction marketing 2. Web marketing involves? a) Selling web cameras b) Web advertisement c) E - mail chatting d) Browsing the web e) Door-to-door canvassing 3. Market share can be increased by? a) Increasing the number of Sales persons b) Increasing the sales volume c) Increasing the products d) Increasing production e) Rewriting profits 4. Financial planning is required when? a) One has no income b) One is flushed with funds c) One has no expenses d) One is illiterate e) Income level is insufficient to meet the expenses 5. Banks Sell Insurance for? a) Increasing deposit b) Increasing loans c) Increasing clients d) Earning more profits e) c&d 6. Customer Relationship Management (CMR) is? a) A pre-sales activity b) A tool for lead generation c) An ongoing daily activity d) The task of a DSA e) All of the above 7. Find the correct Statement. a) Marketing is redundant in monopolistic companies b) Performance of salesperson depends on the amount of incentives paid c) Marketing is influenced by peer performance d) An increase in market share indicates fall in business volume e) A mission statement is part of the company's prospectus 8. Marketing in banks has been necessitated due to? a) Globalization b) Increasing competition among Indian banks c) Nationalization of Banks d) Complacency Among the staff e) a & b 9. 'Buyer Resistance' means? a) Buyer's interest in the product being sold b) Buyer fighting with the seller c) Buyer's hesitations in buying the product d) Buyer becoming a seller e) Buyer buying the product 10. Internal Marketing means? a) Marketing to self b) Marketing to family members c) Marketing to the staff members d) Marketing inside India e) Marketing outside India 11. A 'Call' in Marketing language means? a) Calling on a salesperson b) Calling on a customer c) Marketing a Phone-cell d) Telemarketing e) None of the above 12. To 'Close a Call' means? a) To end the conversation b) To put the phone down c) To close the doors d) To put an end to a lead by converting it into sale or closing the lead if it is futile to continue efforts. e) To close the business 13. Marketing Segmentation can be resorted to by means of? a) Segmenting by Age b) Segmenting by income c) Segmenting geographically d) All of the above e) None of the above 14. Forecasting demand means: a) Assessing whether the inventories are sufficient. b) Transporting the goods to the final destination. c) Assessment of the demand for the products. d) None of the above e) All the above 15. Diversification is useful for? a) Attracting more customers b) Retaining existing customer c) Increasing sales volume d) All of the above e) None of the above 16. Sales Promotion does not include.. a) Building Product Awareness b) Creating Interest c) Providing Information d) Designing new products e) None of the above 17. Through which of the following processes, motivation for sales persons can be achieved? a) High rate of conversion b) High level of incentives c) Continuous training and updation of knowledge d) All the above e) None of these 18. Generally, banks deliver their services through their branches. Which of the following is/ are the delivery channel(s) other than bank counters? a) Phone Banking b) Mobile Banking c) Internet Banking d) Automated Teller Machines e) All the above 19. Financial inclusion needs canvassing the accounts of ...........? a) NRIs b) HNIs c) Financial Institutions d) Housewives e) Persons below a specified income level 20. Post-sales activities include? a) Sales presentation b) Customer feedback c) Customer identification d) Customer apathy e) Product design 21. Market Research is needed for? a) Choosing the right sales persons b) Choosing the right product c) Making proper marketing decisions d) Deciding the sales incentives e) None of these 22. Which is the part of Pre-planning? a) Marketing Programme b) Sales c) Profit and Expenses of the Organization d) Market e) All of these 23. The First step in direction of marketing was initiated by which Bank? a) Indian bank in 1965 b) Bank of India in 1970 c) Punjab National Bank in 1985 d) State Bank of India in 1972 e) None of these 24. Which of the following is not the type of market planning? a) Long range planning b) Short range planning c) Back wash Planning d) Adhoc Planning e) All of these 25. One of the activities given below is not a sales activity. Identify the same? a) Making a call b) After-sales service c) Presentation d) Negotiation e) None of these 26. The Term 'FTZ' stands for? a) Free Trade Zone b) Food Trade Zone c) Foreign Trade Zone d) Fiscal Trade Zone e) Financial Trade Zone 27. Marketing is termed as successful, when: a) There is a rise in the number of salesmen b) There is no need for post-sales services c) There is no need to give discounts d) There is rise in sales through more clients e) Marketing is an ongoing process and hence, can never be successful 28. Which of the following is a part of process of marketing control? a) Marketing Budget b) Marketing Cost Analysis c) Forecasting d) All of these e) None of these 29. Obsolescence is the process of? a) Deterioration b) Becoming old and Non-functional c) Alteration d) Changes e) a and b 30. Which is not the factor of sales Territory? a) Economic Conditions b) Demand of product c) Winding up d) Nature of the product e) None of these 31. By which of the following means can a salesperson canvass a prospective customer effectively? a) Tie-up with colleges b) Door-to-door campaigns c) Contacting via emails d) All the above e) None of the above 32. Market- Driven Strategies include? a) Identifying Problems b) Planning marketing tactics of peers c) Positioning the Organization and its brands in the marketplace d) Internal Marketing e) Selling old Products 33. Marketing is the Art of? a) Buying more b) Selling more by customizing the products c) Paying more d) Talking more e) Only a and b 34. Product is one of the 4 Ps of marketing mix defined by McCarthy. The other three are: a) Price, Place, Promotion b) Price, Physical goods, People c) Promotion, Processes, Place d) Promotion, Physical goods, Processes e) None of the above 35. What do you mean by innovation in marketing? a) Spirited motivation b) Good communication skills c) Good negotiation skills d) Novel methods of selling e) None of these 36. Sales promotion is a tool of? a) Old concept of marketing b) New concept of marketing c) Accounting of marketing d) Cost of marketing e) Budget 37. 'Sense and Respond' concept is related with? a) Old Marketing Concept b) Social Marketing Concept c) Product d) Modern Marketing Concept e) profit 38. Which one of the following constitutes the largest percentage of Retail loans in India? a) Auto loans b) Personal loans c) Personal overdrafts d) Consumer loans e) Home loans 39. Which of the following is the source of marketing development? a) Product orientation b) Sales orientation c) Management Orientation d) All of these e) None of these 40. Which of the following is not a function of Retail Banking? a) Joint ventures b) Giving home loans c) Accepting fixed deposits d) Giving personal loans e) None of these 41. Which one of the following is true? a) Marketing is not required in a monopolistic situation b) Marketing is not required in Public enterprises c) Marketing depends on Competitors performance d) Marketing has no role to play in production levels e) Motivated employee do not requires sales incentives 42. FIMMDA stands for? a) Foreign Investment Markets and Derivatives market Association b) Fixed Income Money markets and Derivatives market Association c) Fixed Income and Money Markets Development Association d) Floating Income and Money Market Development Association e) None of these 43. In present Days, Market is? a) Seller b) Business c) Government d) Law e) Customer DRIVEN market 44. The Exchange function of Marketing involves? a) Buying of product or services b) Assembling c) selling d) All of these e) None of these Key 1) d 2) b 3) b 4) e 5) e 6) b 7) b 8) e 9) c 10) c 11) b 12) d 13) d 14) c 15) d 16) d 17) d 18) e 19) e 20) b 21) c 22) a 23) d 24) e 25) b 26) a 27) d 28) d 29) e 30) c 31) d 32) a 33) b 34) a 35) d 36) b 37) d 38) e 39) d 40) a 41) d 42) b 43) e 44) d -
హ్రస్వ దృష్టి మార్కెటింగ్ ఉంది ..
SBI Po's Special Marketing Awareness 1. What do you mean by Social Marketing? a) Society bye-laws b) Share market prices c) Marketing for a social cause d) Internet Marketing e) None of these 2. Generation of sales leads can be improved by a) Product designs b) Engaging Recovery Agents c) Being Passive d) Increasing personal and professional contacts e) Being very talkative 3. Marketing channels means? a) Delivery objects b) Sales targets c) Delivery outlets d) Delivery boys e) Sales teams 4. What does CMR (Customer relationship management) means? a) A tool for lead generation b) An ongoing daily activity c) The task of a DSA d) A pre-sales activity e) All of the above 5. Cross-selling is not effective for which one of the following products? a) Debit cards b) Saving accounts c) Internet banking d) Pension loans e) Personal loans 6. Customization means? a) Special products to suit each customer b) Acquiring more customers c) More products per customer d) Regulating customers e) All of the above 7. Which of the following is not an objective of pricing? a) Profit b) Stabilizing demand and sales of the product c) Improvement in product quality d) Expansion of business e) All the above 8. Another name of semi finished product is: a) Work b) Work in progress c) Progress of work d) Slow progress e) None of the above 9. Global marketing is: a) The development of marketing strategies for the entire world or major regions of the world b) Performing marketing activities across national boundaries c) The creation of value and the exchange of value between countries d) Having firms with operations or subsidiaries located in many countries e) None of these 10. In Marketing Cost Analysis, Selling Expenses are allocated according to…….. a) Size of Order b) Customers c) Territories d) Any of these e) None of the above 11. Which internal factor can affect the pricing decision of enterprise? a) Company's objective b) Company's brand image c) Nature d) Marketing channel e) All of the above 12. EMI can be marketing tool if a) EMI is Increasing b) It is very high c) It is very low d) EMI has no impact on marketing e) EMI is a flat rate 13. Marketing Myopia is a state in which a marketer is: a) Preoccupied with product and selling and ignores customer b) Consumer Oriented c) Sales Oriented d) All of these e) None of the above 14. Different products remain in existence for a different limited period. This is called: a) Product life cycle b) Product life c) Product maturity d) Product decline e) Product growth cycle 15. Which of the following pricing methods are not based on competitors pricing? a) English auction b) Sealed bid auction c) Going-rate pricing d) Group pricing e) All of the above 16. Which of the following is not related to Penetration price? a) Initial low price b) Is a long term policy c) To capture the market in a gradual manner d) Heavy advertisement & promotional expenditure necessary e) None of the above 17. A distribution channel has several ______ Points a) Exchange b) Distribution c) Selling d) Buying e) None of the above 18. When a Marketing Mix is tailored to suit some specific target customers, it is called……. a) Specific Marketing b) Target Marketing c) General Marketing d) Tailored Marketing e) None of the above 19. The present value of a likely fu-ture income stream generated by an individual purchaser is a) Customer life time value b) Net rate of return c) Internal rate of return d) All of the above e) None of the above 20. A channel is a _____Organ of Marketing a) Live b) Lively c) Sterile d) Lifeless e) None of the above 21. Which of the following type of Marketing is Suitable to introduce a New Product? a) Concentrated b) Industrial c) Target d) Synchro e) None of the above 22. Life Style Information helps to develop Promotional Strategies by……. a) Giving a far more comprehensive profile of the target audience b) Indicating as to how the product or the service fits into people's life c) Giving a Clue as to how people would respond to the given message d) Only 'a' & 'b' above e) None of the above 23. Among the following forecasting techniques, which one is the Quantitative Method……… a) Panel Consensus b) Delphi Method c) Time- Series Method d) Market Survey e) None of the above 24. ROI Stands for... a) Return on Investment b) Rate on Interest c) Return on Internet d) Rule on Investment e) None of these 25. In Green marketing, products are sold related with____ a) Blue color b) Green Packaging c) Polluted items d) Eco-friendly e) Harmful products 26. In Marketing Cost Analysis, Selling Expenses are allocated according to……….. a) Size of Order b) Customers c) Territories d) Any of these e) None of the above 27. Which of the following is not related to Penetration price? a) Initial low price b) Is a long term policy c) To capture the market in a gradual manner d) Heavy advertisement & prom-otional expenditure necessary e) None of the above 28. Which internal factor can affect the pricing decision of enterprise? a) Company's objective b) Company's brand image c) Nature d) Marketing channel e) All of the above 29. Which of the following is Buyer behavior? a) A technique of purchase b) A tool of advertising c) All psychological, social and physical behavior of potential customers as they become aware of, evaluate, purchase, consume, and tell other people about product and services d) All of these e) None of these 30. Match the growth stage of life cycle of the product? a) Sales low: Product making losses b) Sales pick up: Good profit c) Sales high: Good Profit d) Sales pick up: Product likely to break-even e) None of these 31. Which of the following is correct order in the product life cycle? a) Introduction, growth, decline, maturity b) Introduction, maturity, growth, decline c) Introduction, maturity, decline, growth d) Introduction, growth, maturity, decline e) None of the above 32. In retail banking, which of the following is the beginning point of the marketing process? a) Product itself b) Product development c) Product selling d) Customer e) All of the above 33. The customer expects the banks to be willing to help them and provide prompt service. This falls under which of the following customer expectation.. a) Care b) Reliability c) Responsiveness d) Assurance e) Respect 34. Marketing of Banking Products is a/an… a) Tangible marketing management practice b) Intangible marketing management practice c) Virtual marketing management d) All of these e) None of these 35. 'Make or Sell' concept is related with? a) Old Marketing Concept b) Social marketing Concept c) New Marketing Concept d) All of these e) None of these 36. Which of the following is the new marketing concept? a) Consumers satisfaction b) Marketing research c) Social obligation d) All of these e) None of these 37. Which one of the following is a deciding factor for the expansion of turnover of a Commercial Bank? a) Price b) Product c) Place d) Promotion e) All of these 38. The unbranded and undifferentiated products are called? a) Potential products b) Expected products c) Augmented products d) Generic products e) All of the above 39. Which is the most important factor for positioning a product? a) Unique selling proposition b) Customer's mind c) Advertisement and publicity d) All of these e) None of these 40. For the existence of a product, which of the following is not a threat? a) Changing in the customer preferences b) Changing in the environment c) Competition d) None of these e) All of these 41. Marketing use 'Unique Selling Point' (USP) or 'Unique Selling proposition' for? a) Bringing a new product b) Product differentiation c) Selling a product d) All of these e) None of these 42. New product idea is generated from: a) In-house ideas of the employees associated with the product b) Market Research based on customer expectation c) Suggestions solicited from staff members d) All of these e) None of these 43. Foreign banks, for their retail banking business, mainly make use of: a) In house source b) Partial outsourcing c) End to end outsourcing d) Mostly outsourcing based on business model e) None of the above 44. P/V Ratio stands for? a) Product volume ratio b) Product value c) Profit Volume Ratio d) Product variation e) None of these SBI Po's Special Marketing Awareness 1. What do you mean by Social Marketing? a) Society bye-laws b) Share market prices c) Marketing for a social cause d) Internet Marketing e) None of these 2. Generation of sales leads can be improved by a) Product designs b) Engaging Recovery Agents c) Being Passive d) Increasing personal and professional contacts e) Being very talkative 3. Marketing channels means? a) Delivery objects b) Sales targets c) Delivery outlets d) Delivery boys e) Sales teams 4. What does CMR (Customer relationship management) means? a) A tool for lead generation b) An ongoing daily activity c) The task of a DSA d) A pre-sales activity e) All of the above 5. Cross-selling is not effective for which one of the following products? a) Debit cards b) Saving accounts c) Internet banking d) Pension loans e) Personal loans 6. Customization means? a) Special products to suit each customer b) Acquiring more customers c) More products per customer d) Regulating customers e) All of the above 7. Which of the following is not an objective of pricing? a) Profit b) Stabilizing demand and sales of the product c) Improvement in product quality d) Expansion of business e) All the above 8. Another name of semi finished product is: a) Work b) Work in progress c) Progress of work d) Slow progress e) None of the above 9. Global marketing is: a) The development of marketing strategies for the entire world or major regions of the world b) Performing marketing activities across national boundaries c) The creation of value and the exchange of value between countries d) Having firms with operations or subsidiaries located in many countries e) None of these 10. In Marketing Cost Analysis, Selling Expenses are allocated according to…….. a) Size of Order b) Customers c) Territories d) Any of these e) None of the above 11. Which internal factor can affect the pricing decision of enterprise? a) Company's objective b) Company's brand image c) Nature d) Marketing channel e) All of the above 12. EMI can be marketing tool if a) EMI is Increasing b) It is very high c) It is very low d) EMI has no impact on marketing e) EMI is a flat rate 13. Marketing Myopia is a state in which a marketer is: a) Preoccupied with product and selling and ignores customer b) Consumer Oriented c) Sales Oriented d) All of these e) None of the above 14. Different products remain in existence for a different limited period. This is called: a) Product life cycle b) Product life c) Product maturity d) Product decline e) Product growth cycle 15. Which of the following pricing methods are not based on competitors pricing? a) English auction b) Sealed bid auction c) Going-rate pricing d) Group pricing e) All of the above 16. Which of the following is not related to Penetration price? a) Initial low price b) Is a long term policy c) To capture the market in a gradual manner d) Heavy advertisement & promotional expenditure necessary e) None of the above 17. A distribution channel has several ______ Points a) Exchange b) Distribution c) Selling d) Buying e) None of the above 18. When a Marketing Mix is tailored to suit some specific target customers, it is called……. a) Specific Marketing b) Target Marketing c) General Marketing d) Tailored Marketing e) None of the above 19. The present value of a likely fu-ture income stream generated by an individual purchaser is a) Customer life time value b) Net rate of return c) Internal rate of return d) All of the above e) None of the above 20. A channel is a _____Organ of Marketing a) Live b) Lively c) Sterile d) Lifeless e) None of the above 21. Which of the following type of Marketing is Suitable to introduce a New Product? a) Concentrated b) Industrial c) Target d) Synchro e) None of the above 22. Life Style Information helps to develop Promotional Strategies by……. a) Giving a far more comprehensive profile of the target audience b) Indicating as to how the product or the service fits into people's life c) Giving a Clue as to how people would respond to the given message d) Only 'a' & 'b' above e) None of the above 23. Among the following forecasting techniques, which one is the Quantitative Method……… a) Panel Consensus b) Delphi Method c) Time- Series Method d) Market Survey e) None of the above 24. ROI Stands for... a) Return on Investment b) Rate on Interest c) Return on Internet d) Rule on Investment e) None of these 25. In Green marketing, products are sold related with____ a) Blue color b) Green Packaging c) Polluted items d) Eco-friendly e) Harmful products 26. In Marketing Cost Analysis, Selling Expenses are allocated according to……….. a) Size of Order b) Customers c) Territories d) Any of these e) None of the above 27. Which of the following is not related to Penetration price? a) Initial low price b) Is a long term policy c) To capture the market in a gradual manner d) Heavy advertisement & prom-otional expenditure necessary e) None of the above 28. Which internal factor can affect the pricing decision of enterprise? a) Company's objective b) Company's brand image c) Nature d) Marketing channel e) All of the above 29. Which of the following is Buyer behavior? a) A technique of purchase b) A tool of advertising c) All psychological, social and physical behavior of potential customers as they become aware of, evaluate, purchase, consume, and tell other people about product and services d) All of these e) None of these 30. Match the growth stage of life cycle of the product? a) Sales low: Product making losses b) Sales pick up: Good profit c) Sales high: Good Profit d) Sales pick up: Product likely to break-even e) None of these 31. Which of the following is correct order in the product life cycle? a) Introduction, growth, decline, maturity b) Introduction, maturity, growth, decline c) Introduction, maturity, decline, growth d) Introduction, growth, maturity, decline e) None of the above 32. In retail banking, which of the following is the beginning point of the marketing process? a) Product itself b) Product development c) Product selling d) Customer e) All of the above 33. The customer expects the banks to be willing to help them and provide prompt service. This falls under which of the following customer expectation.. a) Care b) Reliability c) Responsiveness d) Assurance e) Respect 34. Marketing of Banking Products is a/an… a) Tangible marketing management practice b) Intangible marketing management practice c) Virtual marketing management d) All of these e) None of these 35. 'Make or Sell' concept is related with? a) Old Marketing Concept b) Social marketing Concept c) New Marketing Concept d) All of these e) None of these 36. Which of the following is the new marketing concept? a) Consumers satisfaction b) Marketing research c) Social obligation d) All of these e) None of these 37. Which one of the following is a deciding factor for the expansion of turnover of a Commercial Bank? a) Price b) Product c) Place d) Promotion e) All of these 38. The unbranded and undifferentiated products are called? a) Potential products b) Expected products c) Augmented products d) Generic products e) All of the above 39. Which is the most important factor for positioning a product? a) Unique selling proposition b) Customer's mind c) Advertisement and publicity d) All of these e) None of these 40. For the existence of a product, which of the following is not a threat? a) Changing in the customer preferences b) Changing in the environment c) Competition d) None of these e) All of these 41. Marketing use 'Unique Selling Point' (USP) or 'Unique Selling proposition' for? a) Bringing a new product b) Product differentiation c) Selling a product d) All of these e) None of these 42. New product idea is generated from: a) In-house ideas of the employees associated with the product b) Market Research based on customer expectation c) Suggestions solicited from staff members d) All of these e) None of these 43. Foreign banks, for their retail banking business, mainly make use of: a) In house source b) Partial outsourcing c) End to end outsourcing d) Mostly outsourcing based on business model e) None of the above 44. P/V Ratio stands for? a) Product volume ratio b) Product value c) Profit Volume Ratio d) Product variation e) None of these Key 1) c 2) d 3) c 4) d 5) d 6) a 7) d 8) b 9) a 10) d 11) e 12) c 13) a 14) a 15) d 16) d 17) a 18) b 19) a 20) a 21) a 22) d 23) c 24) a 25) d 26) d 27) d 28) e 29) c 30) d 31) d 32) a 33) c 34) b 35) a 36) d 37) e 38) d 39) b 40) d 41) b 42) d 43) d 44) c 1) c 2) d 3) c 4) d 5) d 6) a 7) d 8) b 9) a 10) d 11) e 12) c 13) a 14) a 15) d 16) d 17) a 18) b 19) a 20) a 21) a 22) d 23) c 24) a 25) d 26) d 27) d 28) e 29) c 30) d 31) d 32) a 33) c 34) b 35) a 36) d 37) e 38) d 39) b 40) d 41) b 42) d 43) d 44) c -
Convenience is the best example of..
SBI Po's Special Marketing Awareness 1. Price is the -------- of a Product expressed in terms of ..... a) Quantity, Money b) Quantity, Cost c) Value, Money d) Value, Cost e) None of the above 2. Price is one of the four P’s of..... a) Product Mix b) Promotion Mix c) Marketing Mix d) Market Characteristics e) None of the above 3. Who said “Stock Exchange is an association of Brokers”? a) Pankaj Parshar b) Philip Kotler c) Vinobha Bhave d) L.H. Haney e) None of the above 4. Super Market is a form of ..... Scale Retailing a) Small b) Medium c) Large d) Any of these e) None of the above 5. Who among the following rela-ted to Merchant Middle Men? a) Wholesalers b) Retailers c) Brokers d) Both ‘a’ & ‘b’ e) None of the above 6. What are the causes of high marketing cost ..... a) Advertisement charges b) Packages expense c) Trade Mark Charges d) Transportation cost e) All of the above 7. Study on various stages of Distribution Network is covered under _____ Research a) Audit b) Retail c) Trade d) Panel e) None of the above 8. Effective Selling Skills depends on: a) Number of languages known to the DSA b) Data on marketing staff c) Information regarding IT market d) Knowledge of related markets e) Ability to talk fast 9. The general objective of Marketing Cost Analysis is to: a) Obtain cost data for selling expense budget b) Determine relative profitability of various sales & marketing operations c) Keep expenses in line with sales expenses d) Analyze costs by territory e) None of the above 10. Sales Promotion is a Sales Tool to be used as…….. a) Short term sales stimulate b) Medium term sales stimulate c) Long term sales stimulate d) All of these e) None of the above 11. Sampling and Couponing are the effective tools for: a) Trade Promotion b) Consumer Promotion c) Sales Force Promotion d) All of these e) None of the above 12. If production and consumption of services takes place simultaneously, the process is called: a) Servuction b) Marketing of Intangibles c) Production Process of tangibles d) Direct Marketing e) None of the above 13. Promotional Activities are also known as: a) Promotional Mix b) Product Mix c) Marketing Mix d) Place Mix e) None of the above 14. ICDT means? a) Investment, Communication, Transaction and Distribution b) Internet, Carrier, Transaction and Distribution c) Information, Communication, Transaction and Distribution d) Internet, Communication, Transport and Distribution e) Information, Communication, Transportation and Distribution 15. Which one of the following emphasizes Personal Selling: a) Pull b) Push c) Personal Price d) Product Quality e) None of the above 16. The Dispersion Activity is mainly performed by? a) Retailers b) Producers c) Suppliers d) Wholesalers e) Stockiest 17. Which of the followings is/ are an element of Advertising ..... a) Non- Personal Communications b) Personal Communications c) Informal Communications d) Both 'a' & 'b' e) None of the above 18. Catalogues, mailings, telemarketing etc can be classified as: a) Advertising b) Sales promotion c) Public relation d) Direct marketing e) None of these 19. Which of the following is related to Personal Selling? a) Impersonal Activities b) Mass Communications c) Use of Written, Oral & Visual Message d) Face to Face contact with Buyer e) None of the above 20. Convenience is the best example of a) Primary Buying Motive b) Secondary Buying Motive c) First Motive d) Complicated Motive e) Single Motive 21. Which of the following information creates problems of the Management? a) Paucity of Informational b) Oversupply of Information c) Tabulation of Information d) All of these e) None of these 22. Marketing Strategy Consists of two main components. They are ... ? a) Marketing objective and Promotion b) Marketing mix and Marketing objective c) Target market and Marketing mix d) Target markets and Promotions e) None of these 23. The focus of modern marketing also includes: a) Customer relationship management b) Product management c) Efficient customer service d) All of the above. e) None of the above. 24. Which of the following term does not contain in ‘Product Life Cycle’? a) Inflation b) Saturation c) Growth d) Maturity e) Introduction 25. Who among of the following are the ultimate users of the Marketing Information System: a) The customers of the firm b) The decision makers of the firm c) The competitors of the firm d) Both ‘a’ & ‘b’ e) None of the above 26. Life Style Information helps to develop Promotional Strategies by ..... a) Giving a far more comprehensive profile of the target audience b) Indicating as to how the product or the service fits into people’s life c) Giving a Clue as to how people would respond to the given message d) Only ‘a’ & ‘b’ above e) None of the above 27. Concentric,Horizontal and Co-nglomerate are three types of ... a) Product Development b) Product Modification c) Diversification d) All of the above e) None of the above 28. Among the following forecasting techniques, which one is the Quantitative Method ..... a) Panel Consensus b) Delphi Method c) Time- Series Method d) Market Survey e) None of the above 29. Product mix has Product Wi-dth. Product Width consists of: a) Product lines b) Product items only c) Product depth only d) All of the above e) None of the above 30. Which of the following Price Deals are a form of Promotions a) Consumer b) Dealer c) Sales Force d) Both ‘a’ & ‘b’ e) None of the above 31. Normally cost forms the..... of the price a) Ceiling b) Floor c) Cost is not considered while pricing d) a & c e) None of the above 32. Which of the following method is used to decide the Advertising Method ..... a) Market Share Approach b) Task & Objective Method c) Concurrent Test Method d) Both ‘a’ & ‘b’ e) None of the above 33. Loss ledger Pricing, special event pricing, cash discounts are examples of: a) Psychological pricing b) Promotional pricing c) Geographical Pricing d) All of the above e) None of the above 34. Product Research deals with the problems facing the: a) Product Planning b) Marketing Planning c) Organizational Planning d) Administrative Planning e) None of the above Key 1) c 2) c 3) d 4) b 5) d 6) e 7) c 8) d 9) b 10) a 11) b 12) a 13) a 14) c 15) b 16) d 17) a 18) d 19) d 20) b 21) b 22) c 23) a 24) a 25) b 26) d 27) c 28) c 29) a 30) d 31) b 32) d 33) b 34) a. -
'మార్కెట్ డిమాండ్' సాధారణంగా ఉంది ...
K V GNANA KUMAR Director DBS, Hyderabad Marketing Awareness 1. What is the main feature of Marketing? It is ___ oriented a) Demand b) Production c) Consumer d) Competition e) None of the above 2. The postal department charges a higher price for “speed post” service compared to “ordinary postal” services. This can be classified as: a) I degree discriminatory pricing b) II degree discriminatory pricing c) III degree discriminatory pricing d) Psychological pricing e) None of these 3. The Product, the Price, the Prom-otional activities and the Distri-bution system are the four inputs, together known as ___ mix a) Product b) Marketing c) Promotional d) Place e) None of the above 4. ''Find wants and Fill them'' is a theme described in which concept a) Selling b) Marketing c) Product d) Production e) None of the above 5. Which among these is channel of Direct Marketing? a) Direct mail b) Sales Call c) Both a and b d) None of these e) All the above 6. Modern Marketing Concept lays great importance on the freedom of the : a) Producer b) Seller c) Consumer d) Advertiser e) None of the above 7. Which of the following consists of Analyzing marketing opportunities, Developing marketing strategies & Managing the marketing efforts a) Marketing Functions b) Marketing Process c) Marketing Strategies d) Marketing Opportunities e) None of the above 8. Dell computers take orders from the customers directly through the internet and delivers the product to Customer’s doorstep. This is a combination of: a) Zero level distribution & Pull strategy b) Zero level distribution & Push strategy c) Two level distribution & Pull strategy d) None of these e) All the above 9. Which of the following characteristics is not related to the Services ? a) Tangible Nature b) Intangible Nature c) Cannot be Stored d) Heterogeneous e) None of the above 10. Which of the following element in the marketing mix is subject to legal control? a) Product b) Distribution c) Promotional d) Price e) None of the above 11. There are five main factors influencing channel section. They are product characteristics, market characteristic and ___. a) Company resources, competitor b) Consumer behavior, competitor c) Geographical consideration, competition d) Company resources, consumer behavior e) None of these 12. Research on analysis of Sales Potentials is covered under: a) Research on Product b) Research on Market c) Research on Promotions d) Research on Sales Forecasting e) None of the above 13. The formal marketing research can be viewed as a series of Steps called as ‘Research a) Design b) Process c) Problem d) Report e) None of the above 14. ‘Market Demand’ is generally: a) More than market potential b) Less than market potential c) Equal to market potential d) Fluctuating over and below market potential e) None of the above 15. Services are characterized by : a) Absence of Inventory b) Perish ability c) Tangibility d) ‘a’ & ‘b’ above e) None of the above 16. ‘Product Line & Product Mix’, the important areas are covered by which of the following policy? a) Product b) Distribution c) Promotion d) Price e) None of the above 17. Introduction, Growth ___ & ___ .are the four stages of Product Life Cycle. a) Maturity, Saturation b) Maturity, Decline c) Decline, Maturity d) Saturation, Maturity e) None of the above 18. Sales Promotion Measures are suitable to achieve ____ term goals? a) Short b) Medium c) Medium- Long d) Long e) None of the above 19. Length, Width, Depth & Consistency are the four Dimensions of a) Product Item b) Product Line c) Product Mix d) Marketing Mix e) None of the above 20. Market can be classified into different types based on: a) Geographical Area b) Products c) Nature of transaction d) Volume of transaction e) All the above. 21. Which do not need focus on storage, protective packaging and transportation and Distribution channel? a) Service marketing b) Promotion mix c) Inventory d) None of these e) All the above 22. Which of the following is related to Brand Name? a) Term b) Words c) Letters d) Both ‘b’ & ‘c’ e) None of the above 23. A set of assets & Liabilities lin-ked to a Brand is termed as : a) Brand Mark b) Brand Equity c) Brand Line d) Brand Loyalty e) None of the above 24. A Brand or that part of the Brand which is Legally protected is called as a) Trade Mark b) Brand Equity c) Brand Name d) Brand Valuation e) None of the above 25. Marketing is a: a) Political activity b) Legal activity c) Socio-economic activity d) All of the above e) None of these. 26. Trademark is a name or mark which should be a) Registered b) Legalized c) Franchised d) Both ’a’ & ‘b’ e) None of the above 27. Test Marketing is frequently used as : a) Business Analysis b) Managerial Control Function c) Predictive Research Function d) All of these e) None of the above 28. Which of the following is not a level of product? a) Core b) Augmented c) Potential d) Fragmented e) None of these 29. These days banks also use intermediaries to reach the target customers and to improve usage of their products____ is a /are such intermediaries. a) Direct selling agents b) Merchants accepting cards c) Finance companies d) All of the above e) None of these 30. Which type of Market will be formed based on the volume of transactions? a) Retail Market b) Wholesale Market c) Scattered Market d) (a) and (b) e) None of these 31. Product research deals with the Analysis of a) Demand & Supply b) Product Line c) Advertisement Effectiveness d) Physical Distribution e) None of the above 32. During which stage of the ‘Product Life Cycle’ Profits are normally Negative or Very Nominal: a) Introduction b) Growth c) Decline d) Maturity e) None of the above 33. Which of the following is a function of Packaging? a) Protection b) Promotion c) Convenience d) All of these e) None of the above 34. A promotion strategy which is directed at channel members to induce them to purchase the product and sell them to the final consumer is called: a) Promotion strategy b) Marketing strategy c) Selling strategy d) Push Strategy e) Pull Strategy 35. Modern management of business enterprises recognizes the importance of: a) Customer satisfaction b) Entrepreneur wealth and health c) worker's welfare activities d) Taxation authorities e) None of the above 36. Product Mix is the focus of Marketing and ___ Efforts a) Making b) Producing c) Innovating d) Manufacturing e) None of the above 37. Penetration Pricing means: a) Product penetration into markets to hold a position b) Adopting low prices in the initial stages c) Both ’a’ &’ b’ d) only b e) None of the above Key 1) c 2) b 3) b 4) b 5) c 6) c 7) b 8) a 9) a 10) d 11) a 12) b 13) b 14) d 15) d 16) a 17) b 18) d 19) c 20) c 21) a 22) d 23) b 24) a 25) c 26) d 27) d 28) d 29) d 30) d 31) b 32) a 33) d 34) d 35) a 36) a 37) c
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