మార్కెటింగ్ సర్వే

మార్కెటింగ్ సర్వే

1. The performance of a sales
    person depends on ____
    a)    Ebility and willingness of the sales person
    b)    Incentives paid
    c)    Size of the sales team
    d)    Team leader's attitude
    e)    His aggressive nature

2.    Service Marketing is resorted to in ____
    a)    All MNCs
    b)    All production houses
    c)    Industrial units
    d)    Insurance companies and banks
    e)    None of the above

3.    Market Information means:
    a)    Pamphlets
    b)    Newsletters
    c)    Word of mouth (WOM) - publicity
    d)    Regional Advertisements
    e)    Viral marketing

4.    Aggressive marketing is necessitated due to:
    a) Globalization
    b) Increased competition
    c) Increased production
    d) Increased job opportunities
    e) Increased staff

5.    SME means ____
    a)    Selling and marketing Employees
    b)    Sales and Merges of Entities
    c)    Small and Micro Entities
    d)    Small and Medium Enter- prises
    e)    Sales Performance Measure-ment Program

6.    In 4P for marketing, the place relates to which aspects?
    a) Distribution    b) Production
    c) Transportation
    d) a, b and c    e) b and c

7.    Delivery channels means ___
    a)    place from where the products are sold
    b)    courier service
    c)    distribution agencies
    d)    delivery time
    e)    offsite bank

8.    A call in marketing terms means ___
    a)    a newly introduced product
    b)    territory allocation for sales persons
    c)    a call center
    d)    a sales meeting
    e)    to visit a Prospect

9.    Find out the incorrect sentence from the following.
    a)    KYC norms are not applicable for opening of Current Account.
    b)    Education Loans can be granted to girl students at concessional rate of interest.
    c)    Home loans are sanctioned as Term Loans.
    d)    NRI customers are profitable customers.
    e)    Online marketing is very costly.

10.    What is the meaning of the term 'Load' in purchase or sale of securities?
    a)    Log of wood
    b)    Fee charged while buying or selling the units of a fund
    c)    Share price at the time of buying
    d)    Stamp duty    e) Fund value

11.    Market size also means ____
    a) Marketing planning
    b) Market pricing
    c) Market space
    d) Market distribution
    e) None of the above

12.    Which of the following is most relevant when there is fall in the market share?
    a) Sales have gone up
    b) Profit has gone up
    c) Prices are erratic
    d) Competition has increased
    e) Business is wound up

13.    To 'Close a call' means ____
    a) To end the conversation
    b) To put the phone down
    c) To close the doors
    d) To clinch the sale
    e) To close the business

14.    A marketing survey is required for:
    a)    Deciding marketing strategies
    b)    Deciding product strategies
    c)    Deciding pricing strategies
    d)    Understanding the market pulse
    e)    All of the above

15.    Telemarketing means ____
    a)    Selling Telephones
    b)    Sending SMS messages
    c)    Chatting on the phone
    d)    Marketing through phone calls
    e)    Marketing in person

16.    A safe Deposit Locker can be canvassed among:
    a) All existing account holders
    b) Persons below poverty line
    c) Students     d) Jewelers
    e) ATM Cardholders

17.    Marketing in banks has been necessitated due to:
    a) Globalization
    b) Excess staff
    c) Nationalization of banks
    d) Complacency among the staff
    e) Poor customer services

18.    Which of the following additional tools are included in the marketing mix for services?
    a) People    b) Physical evidence
    c) Process   d) a, b and c
    e) a and b

19.    What is the meaning of 'Cross s- selling'?
    a)    Selling to enemies
    b)    Selling new products
    c)    Reversal of a sale
    d)    Selling other products to exis-ting customers
    e)    Public relations

20.    Market space means _____
    a) Place where goods are sold
    b) Trade fairs and meals
    c) Road shows
    d) Scope available for selling
    e) Competition

21.    The target group for a Car loans:
    a) A High Income Individuals
    b) All car dealers
    c) All students
    d) All BPL persons
    e) Blind persons

22.    The leads for a Car Loans can be got from ___
    a)    Car Manufacturing Compa- nies
    b) Car dealers    c) Car owners
    d) Car mechanics
    e) Bank Office Staff

23.    The target Group for Credit Cards is:
    a)    Existing cardholders
    b)    All graduates    c) All minors
    d)    Individuals who have regular source of income
    e)    All of the above

24.    Delivery channels other than bank counters are _____
    a) ATM's b) Internet Banking
    c) Mobile Banking
    d) Tele Banking
    e) All of the above

25.    Indirect Marketing means ____
    a)    Marketing by non - sales
        persons
    b) Market survey
    c) Market Research
    d) Advertisements
    e) All of the above

26.    Effective Bank Marketing requires _____
    a) Proper pricing
    b) Customized products
    c) Simple procedures
    d) Market research
    e) All of the above

27.    The two components of a marketing strategy are:
    a)    Marketing objectives and promotion
    b)    Marketing mix and marketing objectives
    c)    Target market and marketing mix
    d)    Target markets and promotions
    e)    Calling the prospective customers daily and sending persons personally to contact them

28.    The marketing mix of an organization include product, price, promotion and ___
    a) Packaging    b) Premiums
    c) Place    d) Purchasing
    e) Popularity

29.    Which of the following can't be a market situation?
    a) One seller many buyers
    b) Many sellers and many buyers
    c) Few sellers and many buyers
    d) Many sellers and many buyers
    e) None of these

30.    What type of competitive structure exists when a firm produces a product that has no close substitutes?
    a) Monopoly    b) Oligopoly
    c) Monopolistic Competition
    d) Perfect competition
    e) Mixed competition

31.    In terms of consumer demand and spending behavior, marketers are most interested in:
    a) Wealth    b) Consumer Credit
    c) Disposable  income
    d) Pretax income
    e) None of these

32.    Individuals and business organization that buy finished and resell them to make profit without changing the physical characteristics of the product as classified as:
    a) Reseller markets
    b) Institutional markets
    c) Producer market
    d) Government market
    e) Open market

33.    Market ____ is the process of identifying groups of customers with basically similar wants, needs, preference or buying behaviors
    a) Development
    b) Positioning
    c) Segmentation  
    d) Targeting
    e) None of these

34.    Marketing information system is concerned with information relating to which of the following?
    a) Customers
    b) Channel intermediaries
    c) Sales persons
    d) a, b and c    e) b and c

35.    Which of the following is not a part of the promotion process in marketing?
    a) Persuasion    b) Information
    c) Reminding    d) Reinforcing
    e) Manufacturing quality product

KEY
1) a    2) d    3) c    4) b    5) d
6) a    7) c    8) e    9) e    10) b
11) c    12) d    13) d    14) e    15) d
16) a    17) a    18) d    19) d    20) d
21) a    22) b    23) d    24) e    25) d
26) e    27) c    28) c    29) e    30) a
31) c    32) a    33) c    34) d    35) e