మార్కెటింగ్ కాన్సెప్ట్ యొక్క పిల్లర్?
1. Marketing for promotion of business in Banks involves:
a) Better Customer Service
b) Customer needs identification
c) Customized products
d) Both a and c e) a, b and c
2. Which is the pillar of Marketing Concept?
a) Financial Planning and control
b) Customer Orientation
c) Plant d) Fixed Cost e) Sales
3. Which of the following Bank is based on new marketing concept?
a) Union Bank of India
b) State Bank of India
c) UCO Bank d) PNB
e) All of the above
4. Marketing Concept earns the profit with ___
a) Customer Satisfaction of Bank
b) Staff c) Product
d) Building e) ATM
5. Marketing is not required for one of the following products ____?
a) Export Business
b) Corporate Loan
c) Import Business
d) Credit Card Business
e) None of these
6. In terms of marketing what does "Motivation" means:
a) Satisfying Customer
b) Better communication skills
c) Sales Coaching
d) Market Research
e) Inspiring employees to perform better
7. Which of the following is not a characteristic feature of Service Industry?
a) Inseparability
b) Perceptibility c) Intangibility
d) Heterogeneity e) Perishability
8. What does the term CRM stands for in terms of marketing?
a) Consume resource manager
b) Current Report Manager
c) Customer relationship management
d) Cross relationship management
e) None of these
9. Find the correct statement:
a) Marketing is redundant in monopolistic companies
b) The performance of a salesperson depends on the amount of incentives paid
c) Marketing is influenced by peer performance
d) An increase in market shares indicates fall in business volume
e) A mission statement is part of the Company's Prospectus
10. Which of the following method is specifically used for increasing the short term sale of the goods?
a) Advertising
b) Sales Promotion c) Publicity
d) Public Relations e) None
11. The key point of Customer Delight is:
a) Selling maximum products
b) Employing maximum DSAs
c) Timely delivery of superior value to customers
d) Being rigid to changes
e) Adopting shot-term vision
12. Online Marketing is the function of which of the following?
a) Purchase section
b) Production Department
c) IT Department
d) Design Section
e) A collective function of all staff
13. Marketing channels means ___
a) delivery objects
b) sales target c) delivery outlets
d) delivery boys e) sales teams
14. Advertising for ____ is not allowed on T.V.
a) Liquor b) Cigarettes
c) Both a and b d) Soaps
e) None of these
15. In the context of globalization, BPO means ___
a) British Petroleum Organization
b) British Passport Office
c) Business Process Outsourcing
d) Business Process Orientation
e) All of the above
16. Acid Test of a brand is ___
a) Brand preference
b) Brand awareness
c) Brand loyalty d) Brand equity
e) Brand acceptability
17. The act of obtaining a desired object from someone by offering something in return is called as a/an __
a) Transaction b) Exchange
c) Relationship d) Value
e) None of these
18. A company's ability to perform in one or more ways that competitors cannot or will not match is known as its ___
a) Attribute competition
b) Attribute positioning
c) Brand image
d) Competitive advantage
e) Brand positioning
19. Joining with any other company to produce or market product for a specific project or service is called ___
a) Direct exporting
b) Indirect exporting
c) Licensing d) Joint-Venturing
e) None of these
20. A ___ is a name, term, sign, symbol or design or a combination of these that identifies the Company Name which is selling of a product or service.
a) Product feature
b) Sponsorship c) Brand
d) Logo e) None of these
21. In marketing terms Attitude can best be defined as a ___
a) Rude behavior of Salesperson
b) Rude behavior of consumer
c) Mental state of consumer
d) Ego of the marketing executive
e) None of these
22. The long term objective of marketing is ___
a) Customer satisfaction
b) Profit maximization
c) Cost cutting
d) Profit maximization through customer satisfaction
e) None of these
23. A marketing technique where marketer plays a specific role in an untapped segment is called:
a) Mass Marketing
b) Niche marketing
c) Strategic Marketing
d) Communication Marketing
e) None of these
24. In Market segmentation which among the following is not an economic component?
a) Age b) Gender
c) Both a and b d) Income level
e) Taxes
25. Marketing is ____
a) an ancient concept
b) a modern concept
c) a continuous affair
d) a team effort
e) None of these
26. The sequence of a sales process is ___
a) Lead generation, call, presentation & sale
b) Sales, presentation, lead generation, call
c) Lead generation, call, sale & present station
d) There is no sequence required
e) None of these
27. Marketers should view packaging as a major strategic tool, especially for -
a) Consumer Convenience products
b) Industrial products
c) Consumer shopping products
d) Specialty products
e) None of these
28. What is M-marketing?
a) Mobile Marketing
b) Management Marketing
c) Model Marketing
d) Modern Marketing
e) Mind Marketing
29. A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ____ period.
a) Production
b) Sales c) Marketing
d) Relationship e) None of these
30. In the relationship marketing firms focus on ___ relationships with ___.
a) short term; customers and suppliers
b) long term; customers and suppliers
c) short term; customers
d) long term; customers
e) None of these
31. Political campaigns are generally examples of ___.
a) Cause marketing
b) Organization marketing
c) Event marketing
d) Personal marketing
e) None of these
32. Which of the following is NOT a part of 'Product Life Cycle'?
a) Introduction b) Growth
c) Maturity d) Inflation
e) Decline
33. ____ defined Marketing as 'Marketing is concerned with the people and activities involved in the flow of goods and services from producer to consumer'.
a) American Marketing Association
b) UK institute of Marketing
c) University of Regina
d) Harvard Law School
e) University of Chicago
34. Delivery channel other than Bank counters are ___
a) ATM's b) Internet Banking
c) Mobile Banking
d) Tele Banking
e) All of the above
35. In Marketing Mix 4 P's Imply:
a) Product, Price, Place, Promotion
b) Product, Price, Policy, Place
c) Place, People, Product, Promotion
d) All of the above
e) None of these
36. Innovation in marketing is same as:
a) Motivation b) Perspiration
c) Aspiration d) Creativity
e) Team work
37. Service marketing is the same as _
a) internet marketing
b) tele-marketing
c) internal marketing
d) relationship marketing
e) transaction marketing
38. 'Benchmark' means:
a) Products lined up on a bench
b) Salesman sitting on a bench
c) Setting standards
d) Marks on a bench
e) None of these
39. Aggressive Marketing is necessitated due to ___
a) globalization
b) increased competition
c) increased production
d) increased job opportunities
e) All of the above
40. Cross-selling is effective for which one of the following products?
a) Debit Cards
b) Savings Accounts
c) Internet Banking
d) Pension loans
e) Personal loans
KEY
1) e 2) b 3) e 4) a 5) b 6) e 7) b 8) c 9) e 10) b 11) c 12) e 13) c 14) b 15) c 16) c 17) b 18) d 19) d 20) c 21) c 22) d 23) b 24) c 25) a 26) a 27) a 28) a 29) a 30) b
31) d 32) d 33) a 34) e 35) a 36) d 37) d 38) c 39) b 40) b
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